Weekly Feature

2012-03-01 / Business

Agencies team for mobile giving

Mobile giving is quickly becoming a critical tool for charities to raise much-needed funds, especially when disaster strikes.

In order to give donors the most trustworthy and safe option for quick “text to give” donations, the Mobile Giving Foundation has joined forces with the Better Business Bureau Wise Giving Alliance to create the BBB Mobile Giving Foundation, a co-branded effort to grow the mobile giving channel, strengthen mobile giving industry standards and accountability, assure donor confidence, and reinforce nonprofit acceptance of the mobile giving medium.

“For 100 years, the Better Business Bureau has led the way for businesses to create and maintain the most trustworthy relationships with the public,” said Carrie Hurt, CEO of the Council of Better Business Bureaus. “This partnership extends that mission to one of the most exciting and forward-thinking advances in technology, which is providing a critical new means for donors to safely and securely support the important work of charities.”

Mobile giving has also proved to be an entryway to philanthropy for younger consumers, with many making their first charitable donation via their cellphone following one of the recent disasters. The partnership is designed to help engage budding young philanthropists while offering charities a safe and reliable platform to assist in their fundraising efforts.

“The BBB Wise Giving Alliance has the highest accountability standards of any charity review organization,” notes MGF founder Jim Manis. “We chose to partner with them in order to assure donors that their mobile giving donations were going to highly accountable charities that have been thoroughly evaluated against those rigorous standards.”

The partnership takes effect immediately.

During the next 18 to 24 months, the alliance staff will work closely with MGF to evaluate its clients and to help those that are not yet in compliance with the alliance’s 20 standards. National charities will be evaluated by the alliance, and local charities will be evaluated by one of the 106 local BBBs across the United States.

New charities will also be able to participate in the BBB Mobile Giving Alliance by following the acceptance procedures for both organizations. In addition, charities currently meeting all alliance standards will be eligible for the MGF platform immediately.

“The Mobile Giving Foundation pioneered the concept of mobile giving,” said Art Taylor, president of the BBB Wise Giving Alliance, “and has consistently been the industry leader in both technology and in understanding the vital importance of donor security and privacy. This partnership will strengthen both organizations, which is a win for donors and a win for charities.”

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