2012-04-05 / Business

‘Taste of East Aurora’ plans September debut

by PAUL OLCZAK

Editor

The first “Taste of East Aurora” will take place from 11 a.m. to 5 p.m. Saturday, Sept. 15, and organizers hope it will serve as another outlet to promote not only just the area restaurants, but also the area in general.

“The goal is twofold,” said Gary Grote, executive director of the Greater East Aurora Chamber of Commerce. “We want to showcase the area cuisine of course, but we also want to draw people to the area as well.”

Grote said planning and organizing of the event took about a year and a half.

“We had our initial meeting in January with local restaurant officials, and there was a lot of support for it,” he said. “It will truly be a taste of East Aurora. There will be no vendors outside the area we [the Chamber] represent.”

Deborah Muniak, who runs special events and membership for the Chamber, said there are already 20 confirmed participants for the event, and First Niagara Bank and Tops Markets have already signed on as sponsors.

The event will be family friendly, with no beer tent and no alcohol being served. Taste participants will be able to purchase a maximum of three items from each vendor. Prices will range from $1 to $3 each, depending on the item.

Doug Yeomans and Lo Blu Flame will be part of the musical entertainment, which will also include a group of students with string instruments playing “hoedown” style music, as Muniak called it. Part III, a local “easy-rock” group, will also perform.

With the addition of “Taste of East Aurora,” there will now be one major event per month during the months of June through September — the Roycroft Festival in June, the Sidewalk Sale on July 28, the car show in August and “Taste” in September.

“We usually draw about 5,000 people or so to the Sidewalk Sale,” said Grote. “We hope to double that for ‘Taste.’”

Both Grote and Muniak noted that the event’s planning is still in the early stages, and it is not too late to become involved. For more information, interested parties may contact the Chamber at 652-8444.

“It’s more than just food,” said Muniak.

“We’re looking forward to it,” said Grote.

email: paulo@beenews.com

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