2012-03-22 / Business

Aurora Liquor offers something for everyone

by PAUL OLCZAK
Editor


Dwight and Rosemary Krieger, co-owners of Aurora Liquor, show off their wide variety of wines in preparation for the store’s spring wine-tasting event on Friday, March 30. The tasting will feature live music and light refreshments as well as more than 60 varieties of wine to sample. Customers may also purchase the sampled wines for a 20 percent discount. 
Photo by John NormilePurchase color photos at www.BeeNews.com Dwight and Rosemary Krieger, co-owners of Aurora Liquor, show off their wide variety of wines in preparation for the store’s spring wine-tasting event on Friday, March 30. The tasting will feature live music and light refreshments as well as more than 60 varieties of wine to sample. Customers may also purchase the sampled wines for a 20 percent discount. Photo by John NormilePurchase color photos at www.BeeNews.com If it were up to patrons of Aurora Liquor, every day would include a wine tasting.

“They all love it when we have them, of course,” said co-owner Rosemary Krieger. “People really get into them.”

Since daily events are not possible, the store instead holds two major wine tastings each year in the spring and fall. However, it also will hold smaller ones throughout the year.

This year’s spring wine tasting will take place from 5 to 8 p.m. Friday, March 30, at the store, 123 Grey St. in the Tops plaza. It will also feature live music from Leron Zydeco and light hors d’oeuvres.

“People started asking about [the tasting] in January,” said co-owner Dwight Krieger, Rosemary’s husband. “We’ll have 12 to 14 stations with over 60 wines from around the world to sample.”

The wines available for sampling will include a variety of styles, with many sweet wines, dry wines, reds and whites, said Rosemary Krieger. Malbecs from Antinori, Peppoli and Ruta 22 will be featured, along with a Riesling and pinot noir from SeaGlass.

“We have a very educated customer base that really knows its wines,” she said.

The Kriegers were both born and raised in East Aurora, which Rosemary Krieger said has helped establish the store’s customer base. The store had been open for about 25 years prior to its purchase by the Kriegers in 1988.

Dwight Krieger said they started doing the wine tastings approximately

10 years ago. Between his stint as Aurora town supervisor and the store’s local roots, Rosemary Krieger said the customers will often advertise for them.

“They’ll bring their friends along the next time they stop in,” she said. “Word of mouth can sometimes travel fast.”

If customers finds they like a particular wine while sampling it, all sampled wines may be purchased with a 20 percent discount during the event.

For more information about the wine tasting or the store, call 652-6734.

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